Los Angeles’ Metro is doing something that no transit agency in the country has ever done: it’s marketing its products and services as if it were a private company bent on turning a profit. But for Metro marketing isn’t about increasing the bottom line. It’s about reducing traffic, cleaning the air and making people’s commutes in this auto-clogged city a bit less stressful. (via Transit Agencies Need to Invest in Marketing: A Lesson from Los Angeles | TheCityFix.com)
Source: thecityfix.com
I would go further than this quote and say...they’re not just marketing, they’re...
Could it be said that