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    Los Angeles’ Metro is doing something that no transit agency in the country has ever done: it’s marketing its products and services as if it were a private company bent on turning a profit. But for Metro marketing isn’t about increasing the bottom line. It’s about reducing traffic, cleaning the air and making people’s commutes in this auto-clogged city a bit less stressful. (via Transit Agencies Need to Invest in Marketing: A Lesson from Los Angeles | TheCityFix.com)

    Source: thecityfix.com

    1. townsandcities reblogged this from downtowncreator and added:
      I would go further than this quote and say...they’re not just marketing, they’re...
    2. titularhumour reblogged this from downtowncreator and added:
      Could it be said that
    3. downtowncreator posted this